The approach will be validated in different production & distribution systems, related to the F&V sector: a) a conventional farming system in open-air farms and the follow-up steps of food processing for preparing cooked meals and frozen vegetable packages for the consumers, b) a novel, urban farming ecosystem, producing fruits and vegetables locally and using them in in-situ restaurants, c) a short value chain based on agro-ecology and direct distribution of fresh products from farmers to consumers and restaurants, d) a semi-automatic farm producing mushrooms and distributing them to supermarkets & wholesalers.